The four principles of marketing strategy are specialization, differentiation, segmentation and concentration. These marketing principles come from Brian Tracy’s Total Business Mastery Seminar and combine to form a marketing strategy…
Category: Marketing
Free (or Low Cost) Marketing Ideas for Small Business
Succeeding with your small business without an advertising and marketing budget is possible, depending on your industry. But, for every industry, free and low cost marketing methods can be used…
What Marketing Degrees Teach
A marketing degree develops you as a professional marketer. Marketing is for people who are leaders, creative, competitive and outgoing.
Marketing Secret: Be a Name Dropper
What’s in a name? Could be millions. If you were a movie producer and you wanted a “name” to help you reap millions – you would pay $10 to $20…