What Marketing Degrees Teach

University degrees in marketing.You’ve made a decision that you want to pursue a marketing degree. Maybe it is a personal decision, or other people have persuaded you because of your outgoing character. A marketing degree is meant to develop you as a professional marketer. Unlike other careers, marketing is for people who already have some inherent characteristics. Marketers are leaders, creative, competitive and outgoing.

Before you decide to pursue a marketing degree, it is important that you know what to expect. Let’s look at some of the key things that you’ll learn from a marketing degree. These comprise many of the essential marketing skills you need for a successful career.

Communication

As a marketer, you will be expected to be in constant contact with different key players. First, you will be taking instructions from the executives of the organization and in return give them appropriate feedback. In most cases, you will also be required to communicate with your customers. The degree will equip you with the essential communication skills, both written and oral. You will also learn how to incorporate modern technology in your communication. The knowledge of the degree will help you to interact with different groups in the target market with much ease. Poor communication skill is incompatible with a successful marketing career.

Financial Principles

The course takes into account that marketing is directly connected to other departments with organizations. One department that can influence the whole marketing agenda is Finance (it’s been compared to a marriage). You will learn how marketing can affect the overall financial position of the business. Courses also teach students on how to minimize the cost of marketing and while generating good profits. This subject emphasizes on how to gain more Return on Investment (ROI). The knowledge will help you to monitor and manage your finances properly.

Economic Structures

Marketing is directly linked to the existing structures of the economy. Marketing students are taught about the existing structures of macro economy and how they affect people. One and the most popular goal of marketing is to attract more buyers. The ability of the potential customers to spend money on the products will depend on the state of the economy. During the course, you will be familiarized with different states of the economy and how they affect the consumers. You will also learn about some common problems that affect the economic structure. These issues include inflation, employment rates, and interest rates. With your marketing degree, you will be more flexible when dealing with these matters.

Marketing Research

Marketing is not something that happens randomly. Marketers need to have some prior knowledge about the existing market before making any meaningful step. Students pursuing a marketing degree are taught how to conduct research. You will also learn how to use different research tools and the techniques to apply when collecting data. In addition to the research, you will also learn how to analyze the data collected from the field and how to produce conclusive reports from the data analysis.

Consumer Behavior

Successful marketers connect with their customers. They can do this because they study the psychology of the consumers. A marketing degree will give you a deeper understanding of the consumer behavior. You will gather more information on how to analyze the attitude, perception, and personality of different customers. From a strong knowledge base, you will be able to make a connection between consumer behavior and buying culture. The degree will also help you understand how social factors such as religion can influence a marketing effort. You will learn how to deal with people who have different social backgrounds.

Emerging Technologies

Marketing is one dynamic field. A good marketer should be open to these changes and take them positively. A marketing degree highlights on some of the emerging technologies and how marketers should use them to their advantage. The degree will help you to have an in-depth understanding of the latest developments such as social media marketing and other types of digital marketing. You will learn how to use the latest methods of advertisements so as to reach your target market. You won’t have to go back to classes to be acquainted with the latest trend in marketing.

B2B Marketing

In any economy, there are businesses that depend on each other for their existence. In your marketing career, there will be projects where you’ll be required to market your business to other businesses. The degree will help you to create a beneficial connection between two companies and execute a successful marketing campaign.

About Online MBA Programs

Online MBA student in an office setting.Many business schools have introduced online MBA programs. These address cost, time and travel challenges with traditional MBA education. For instance, not many professionals would willingly forego earning their salary to study. Taking an on-campus course also requires constant travel to and from a higher learning institution.

For many people, getting a Master of Business Administration degree is the epitome of academic and professional excellence. It propels the graduate to a new level of academic achievement and opens a wider range of possibilities, such as broader career options, and promotion and salary increment opportunities. An online course is the most convenient way to get these benefits.

Online MBA programs

An online program involves very little or no on-campus visits at all. Rather, the student takes the MBA coursework and examination remotely, in a convenient and flexible manner. He or she uses the internet to stream video lectures, download and submit assignments, and take part in virtual class discussions via chat rooms, and video conferencing.

Since different graduate schools offer online MBA programs, the programs might differ in quality, courses on offer, course content structure, mode of delivery and specialization options available. Despite these differences, however, the online MBA course has four semesters and takes between 18 – 24 months to complete. During that period, the student must dedicate at least 20 hours per week to coursework and some hours for out of class study.

How to join an online MBA program

Even though the each graduate school might have its unique admission procedure, the concept is relatively the same. An applicant must meet the course academic prerequisite. Moreover, he or she must submit a detailed admission application form, and attach a Curriculum Vitae together with the academic transcripts. The condition for an online MBA course is an undergraduate degree awarded by an accredited higher learning institution, and or sufficient professional experience.

Most graduate schools focus on the applicant’s GPA and not so much about the candidate’s concentration. Some colleges, however, might require non-business major undergrads to complete accounting, management, finance or marketing courses to equip themselves with basic business principles. It is also common for students to write an admission essay as well as provide their latest GMAT scores.

Accessing the online course

To access the course, a student must log into their respective account. On the dashboard of most online MBA education platforms, there is a list of the classes the student has registered for, the course syllabus, content, study guide, assignments, and lectures. Some course management systems also include discussion boards, chat, and instant messaging features. One of the attractions of the online MBA programs is that they are asynchronous, making it possible for the student to access the study materials any time be in night or day. The student can, therefore, conveniently forward or replay the lectures for better understanding.

Assignments and exams

Upon finishing the assignments, the student submits them to the professor either by emailing or through a Dropbox upload. When it comes to exams, different graduate schools have different rules. There are those who require the student’s physical presence on the campus during the review. Others, however, are OK with the candidate taking the online exam as long as there is strict invigilation via webcam, or they are timed examinations.

Cost of an online MBA program

The cost of an online MBA program lies between $35,000 and $50,000. However, the cost varies from one institution to another depending on variables:

  • Whether the school is a private or public and the amount of federal funding it gets.
  • The cost of tuition fees
  • Technology and study materials like computer hardware and software, textbooks, publications, journals and course packs.
  • The student population size
  • The internet data bundle package subscription the student uses.

When picking an online MBA course, one should be careful and go for the best course that suits your budget, career goals, and interests. Just because a school charges exorbitantly, it does not guarantee that it offers a superior education.

The good thing with most quality online MBA programs is that they provide support for students to supplement the study costs. These include scholarships, institutional and non-institutional grants, federal aid plans and student loans.

Benefits of online MBA programs

Besides the obvious advantages of having an MBA, such as wider employment options and increased promotions and income, the online version offers much more. They include:

  • Access to the study material anywhere and anytime.
  • Studying at one’s speed and convenience (Online Study Australia).
  • Possibility of pausing, rewinding and reviewing the study materials for better understanding
  • The option of taking part-time and accelerated programs online.
  • Ability to connect with many students digitally.
  • The satisfaction of balancing between work and advancing one’s academic pursuits.

Conclusion: what to consider

Many colleges and universities are offering online MBA programs. The programs differ regarding pricing, content and also the mode of delivery. All these make it daunting for a person to identify the right school in which to enroll. However, by considering the following factors a person can make the decision process manageable.

  • The reputation of the school: Enroll in an institution that is accredited and has positive rankings and ratings.
  • Field of Study: Determine the area of specialization that you want to concentrate on and enroll in a program that offers that.
  • Convenience: Online courses should provide comfort. Look for a course that fits in well with your professional, family and social life.
  • The cost of the program: Enroll into an online MBA program whose costs you can manage. There is no point in enrolling only to drop out midway due to lack of funds.